The Benefits and Risks of Using Social Media to List Properties

The use of social media sites is becoming popular among both real estate professionals and individuals looking to buy and sell properties. Social media sites are being used to list properties and to connect with prospective buyers and sellers with greater results.

byWavebreakmedia – yayimages.com

While social media provides a number of benefits to the buyer and seller of properties, there are certain risks attached to using the sites to promote the properties.

Pros of Using Social Media

• Lets you connect with target audiences by using demographic filters such as age, gender, places, etc.
• Allow you to create better customer engagement through social media posts
• Generate questions and comments about the property
• Build trust among a wider audience
• Cost effective way to promote the property
• Gain market insight about hot properties and locations

Cons of Using Social Media

• Open the possibility of negative comments from disgruntled customers or employees
• Potential illegal consequences if the posts infringe copyright material
• Loss of productivity if too much time is spent on updating the social media sites

In conclusion, effective use of the social media channel can greatly help in connecting with the target audiences, promoting properties, and brand building. The popular social media sites that real estate professionals and individuals can market their properties include Facebook, Twitter, YouTube, Meetup, and Flickr, and LinkedIn. Moreover, there are also real estate specific social media sites that can be used to promote the properties including Architizer, Wellcome, MatTrulia, and Zillow.

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